Track Email Clicks in Google Analytics

Encharge supports automatic UTM links that you can use to track what visitors do on your website after they click through a specific email you've sent. In Google Analytics you can track the goals and conversions of each of your emails. 

UTM parameters are additional link parameters that allow you to track the performance of your marketing campaigns across different channels. 

Encharge can automatically generate and append your email links with UTM tags. This feature works for all of your emails, including both emails in Flows and Broadcasts. 

To enable UTM tracking go to your  Settings →  Email Tracking or click this link: Then, turn the switch on the "Automatic UTM Tagging" option:

No additional setup is required.

Note that, this feature will overwrite any custom UTM tags that you insert manually with the automatically generated ones.

How are automatic UTM links generated?

Automatically tags all links in your emails as follows:

  • utm_source is who sent the email. It will be set to "encharge".
  • utm_medium is the marketing channel used, which will be set to “email.”
  • utm_campaign is the name of the marketing campaign. It is set to the name of the Flow or Broadcast that sent the email.
  • utm_content is set to the subject of your email.

View email click data in Google Analytics

To view your email engagement in Google Analytics, open your Google Analytics account and go to Acquisition → Campaigns → All Campaigns

In the table, you can view the name of the campaign (i.e., the name of the Flow or the Broadcast) as well as the unique Users, New Users, Sessions, and more behavior data such as Bounce Rate.

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