Setting up Encharge site tracking on your website allows you to track visitors to your web pages. It is required to:

• See the web pages that both anonymous and known people visit on your website.
• Match activity from anonymous website visitors to their real profile once they get identified.
• Track forms on your website and send form submission data to Encharge.
• Create people segments and trigger Flows based on the web pages that a person visits (using the Page Visited trigger).
• Measure email engagement and Flow performance by tracking UTM parameters.

How to set up the site tracking code?

Click on Settings and go to Site Tracking.

On this page, you will find your unique Site Tracking code.

Step 1: Copy and paste the code into the head section

Copy and paste the tracking code into the head section of your HTML code. We recommend inserting the code on all pages of your website to track and segment user activity more effectively.

Step 2: Make sure the code is installed properly

To validate if the code is running properly on your site, click on "Check again" in the next step.

You should get a success message with the time of the last tracked event:

Important: In order for the site tracking code validation to be successful, Encharge needs at least one event to occur on your website after the code has been installed. To do that, you can simply visit one of your website's pages at least once to prompt an event.

Once the tracking code is up and running on your website you will start to see Anonymous and identified activity on each person's profile, as well as the Activity Stream on your Dashboard.

Congratulations! You have completed our Quick Start guide series. If you need more help feel free to dive into each section separately or contact us.

Quick Start Checklist

From logging in Encharge to activating your first automation flow, we've compiled a list of your first action items.

Step 1: Sign up or log into Encharge

Step 2: Set Up Your Mailing Address

Step 3: Learn how to navigate Encharge

Step 4: Import people

Step 5: Connect your apps

Step 6: Create your first flow

Step 7: Create your first email

Step 8: Set up site tracking

Step 9 (extra step for apps): Connect your app to Encharge

Updated on: 16/04/2025