Integration Overview

In this Article


Segment is a Customer Data Platform (CDP) that simplifies collecting and using data from the users of your digital properties (websites, apps, etc.) With Segment, you can collect, transform, and send your customer data to different tools like Encharge.

As an official integration partner, Encharge can be found under their Destinations Catalog.

Premium feature: Segment integration is only available on the Premium plans. Please don't hesitate to send us a message at [email protected] for further guidance. Additionally, feel free to a book a call and we can directly discuss how to fit Segment with your use case.

If you have enabled the legacy Segment to Encharge integration (via Webhooks), make sure to remove it in Segment before enabling the new destination.

Connecting Encharge and Segment

1. From the Segment web app, navigate to Connections and click Add Destination:

2. Search for the Encharge (Actions) destination:

3. Select Configure Encharge (Actions) and choose the source you'd like to connect:

4. Click Next and give your Destination a name, then select Create Destination:

5. Configure the API and enable your destination on the destination settings page. The Encharge API key can be found on your Encharge Account page.

By default, Encharge maps the following Segment events: 

  • identify
  • page
  • track
  • group
  • alias

To start with default events, choose  Enable Destination and click Save Changes. Otherwise, click on the Mappings tab to configure each action and then enable the destination.

Available Event Presets

Encharge Destination has the following event presets:

Alias User
Event type = "alias" Alias User
Identify User
Event type = "identify" Identify User
Track Page View
Event type = "page" Track Page View
Create or Update Object
Event type = "group" Create or Update Object
Track Event
Event type = "track" Track Event

Encharge Actions

For in-depth information on Encharge Actions, head over to this article

By default, Encharge accepts the following actions: 

  • Alias User
  • Identify User
  • Create/Update Object
  • Track event
  • Track page
  • Tag user
  • and Untag User

Don't forget to Book a call, if you need further help.

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