Last Activity

The "Last Activity" field in Encharge is a powerful way to know when was the last time when a person engaged with your company.

Based on "Last Activity" you can create segments to reach out to people and keep your brand on top of mind.

Below is a list of some of the events that will change the "Last Activity" date.


Email events

Email open
Email click
Email reply (if email reply tracking is turned on)
Person unsubscribed from emails
Email reported as spam :(


Typeform

Typeform submitted


Other forms

Person submits a form connected to Form Submitted Step

Stripe

Trial started in Stripe
Stripe subscription activated
Stripe subscription canceled

Mailchimp


Person subscribes in Mailchimp


Segment.com

Segment.com event received


Intercom

Person created as User/Lead in Intercom


HubSpot

Person created as contact in HubSpot
Person enters HubSpot Contact Field Match Step


Site tracking events

If the Site tracking snippet is installed on your site.

Page visited
Form submitted (works with forms on your website)


Encharge API

On "identify" and "track" events triggered via the Encharge Javascript API
Events received via the Encharge Ingest API

Updated on: 25/03/2025