Last Activity
The "Last Activity" field in Encharge is a powerful way to know when was the last time when a person engaged with your company.
Based on "Last Activity" you can create segments to reach out to people and keep your brand on top of mind.
Below is a list of some of the events that will change the "Last Activity" date.
Email events
- Email open
- Email click
- Email reply (if email reply tracking is turned on)
- Person unsubscribed from emails
- Email reported as spam :(
Typeform
- Typeform submitted
Other forms
Person submits a form connected to Form Submitted Step
Stripe
- Trial started in Stripe
- Stripe subscription activated
- Stripe subscription canceled
Mailchimp
- Person subscribes in Mailchimp
Segment.com
- Segment.com event received
Intercom
- Person created as User/Lead in Intercom
HubSpot
- Person created as contact in HubSpot
- Person enters HubSpot Contact Field Match Step
Site tracking events
If the Site tracking snippet is installed on your site.
- Page visited
- Form submitted (works with forms on your website)
Encharge API
- On "identify" and "track" events triggered via the Encharge Javascript API
- Events received via the Encharge Ingest API