If you have an image-heavy email, worry about display issues in specific email applications, or simply want to give your customers the option to view your email in the browser rather than just their inbox, you can add a link that generates a web version of the email personalized for each recipient.

How do I add a "View in Browser" link into an email?

To add the default view in browser link (similar to the unsubscribe one we talked about here), you can use the following tag: {{person.viewInBrowserLink}}

Place the tag anywhere in your email and a "View in Browser" link will be generated in its place upon delivery.

How do I customize the "View in Browser" text?

If you want your customers to see a different text from "View in browser" you can type your own text and add a link to it. In the link menu paste: {{person.viewInBrowserURL}}

Updated on: 23/11/2025