Articles on: Emails

Double Opt-in Subscribers to a Segment

To enforce a double opt-in process for your contacts, you can create a Flow.


To do that follow the instructions below.


1. Create your confirmation email


Create a new email like this one and include the confirmation email link in it:



For the confirmation link, you need a custom landing page like yourwebsite.com/subscription-confirmed thanking subscribers for confirming the opt-in.


Alternatively, you can use a UTM/ref link that leads to your homepage for instance yourwebsite.com/?ref=subscription-confirmed


It's critical that you include a unique confirmation link and not a link to your homepage.


2. Create the confirmation Flow


Create the following Flow:



This Flow will automatically send the Confirmation email to all people that enter your Encharge account.


3. Create a segment of opted-in people


The last step is to create a segment of people that have clicked on the confirmation link.


Use the "Email Activity" condition and segment all people that have clicked on the confirmation link:



This will create a segment of people that have opted in to receive emails from you.


Finally, ensure that you're only sending Flows and Broadcasts to this segment of people.

Updated on: 25/03/2025

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