> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.encharge.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Flow Metrics

Encharge provides a set of valuable flow engagement metrics for all of your flows separately and individually. To access your flow metrics click on the [Metrics](https://app.encharge.io/metrics) page from the top navigation bar and select [Flow Metrics](https://app.encharge.io/metrics/flows).

![](https://storage.crisp.chat/users/helpdesk/website/b6678e7279c37000/77a9be80-299e-4a55-9bda-cfd45b_ujqv73.png)
Flow metrics can also be accessed through any flow from the bottom right menu bar.

![](https://storage.crisp.chat/users/helpdesk/website/8e31d5e155d3a800/4f42965a-85ee-4e8d-a5ad-c209cd_tvrspf.png)
---
# Available Metrics:

* **Goal Conversion Rate** – The percentage of people who have completed a goal out of all people who have entered the flow.
* **People who entered flow** – Total number of unique people who entered the chosen flow.
* **People who completed goal in flow** – Total unique people who completed goals in the chosen flow.
* **Delivered** – Total emails successfully delivered.
* **Opens** – Total % of unique email opens delivered for the chosen period.
* **Clicks** – Percentage of people that clicked out of all delivered emails for a given period.
* **Click-through Rate** – Percentage of people that clicked out of all people that opened your emails for a given period.
* **Replies** – Total number of people who replied to your email(s). You need to have the "Track replies" option turned on in the [Send Email](//help.encharge.io/article/174-action-send-email) trigger step to see this metric.
* **Unsubscribed** – Total number of people who clicked the [Unsubscribe](//help.encharge.io/article/121-insert-unsubscribe-link) link in the email(s).
* **Bounced emails** – a bounce in email marketing terms is an automated message from an email system, informing Encharge that the message has not been delivered. Learn more about Bounced emails in [this article](//help.encharge.io/article/308-bounced-emails-hard-bounce-vs-soft-bounce).
* **Skipped** –   A person is skipped in one of the following cases: 1. The recipient has unsubscribed; 2. Email address is invalid; 3. The recipient has already received this marketing email.
* **Spam reports** – the number of people that have manually reported your email(s) as spam. People that report your email as spam are automatically unsubscribed. Note that as a general rule of thumb this number should be lower than 2 for every 10,000 delivered emails. A high number of spam reports can lead to your account temporarily or permanently suspended.
* **Email clicks** – A list of the links in the email(s) with the number of unique and non-unique clicks per link for that time period, as shown below.

![](https://storage.crisp.chat/users/helpdesk/website/be86586525dbe000/ad6b5567-87cf-4f0a-9b08-531033_ubu422.png)
---
# Flow Metrics Options

You can view metrics for all of the emails in a specific Flow by choosing the Flow from the first dropdown: 
![](https://storage.crisp.chat/users/helpdesk/website/f2f38080ce6a1800/29f002f2-f75e-4e9b-bf0d-cf8664_1ia3m8u.png)
You can also select more than one Flow simultaneously:
![](https://storage.crisp.chat/users/helpdesk/website/306df08b836b8e/f6ace864-d00b-48f0-888e-3e6b38_1tevq1d.png)

The last dropdown allows you to select the timeframe:

![](https://storage.crisp.chat/users/helpdesk/website/b173612005189000/40e0ddea-d5b7-44a8-9091-d8dc95_1vbuf1b.png)
The Custom timeframe gives you more flexibility over the specific timeframe, allowing you to specify a custom start and end date, as well as how the metrics are grouped. The possible groups are: by Day, Week, or Month.

![](https://storage.crisp.chat/users/helpdesk/website/409a4830de864000/28425209-c136-49c4-a140-afecd7_1cb7ew2.png)
---
# Exporting metrics

You can export the currently visible metrics by clicking on the "Save as PDF" button at the top right.
---
# View People

If you hover over any metric chart you'll see a pop-up button called "View People": 
![](//d33v4339jhl8k0.cloudfront.net/docs/assets/5ffc582d4d30cc3131ea5cc1/images/65673d28d0abc552941df69b/file-SjqwDIEG7u.png)

Click on the button for a quick overview of people who were tracked for the given metric (personal data is removed from example): 
![](//d33v4339jhl8k0.cloudfront.net/docs/assets/5ffc582d4d30cc3131ea5cc1/images/65673db2b78d8a573e24a40e/file-xlhs2xqj5d.png)