Insert Unsubscribe Link

  • All of your marketing emails must include an unsubscribe link. 

The Unsubscribe link is a dynamically generated link that allows your email readers to unsubscribe from your communication. 

Every email created in Encharge contains an automatically inserted Unsubscribe link and Preferences link in the footer of the email using the {{person.unsubscribeLink}} and {{person.managePreferencesLink}} merge tags.

We have 3 different Unsubscription merge tags:

  • Unsubscribe from category - the subscriber will be able to unsubscribe from a specific email category only. The merge tag to use in emails is: {{person.unsubscribeLink}}
  • Unsubscribe from all emails - the subscriber can directly unsubscribe from all emails from your company (except transactional emails). The merge tag is: {{person.unsubscribeAllLink}}
  • Manage communication preferences - This leads to the current Communication Preferences page, where the subscriber can choose which email categories to unsubscribe from. The merge tag is: {{person.managePreferencesLink}}

Insert an Unsubscribe link in the Drag and drop email editor

To insert an Unsubscribe link in the Drag and drop email editor, select the section where you want to insert the link, then click on the Merge tags and then select Unsubscribe link:The inserted merge tag be displayed like this once the email is sent:

How to write a custom text for the unsubscribe link?

You might want to change the text of the unsubscribe link to something else. To do that write the text of the link. For instance "Click here to unsubscribe".

Select the text and insert a link from the menu:

From the pop-up select "Special links" > Unsubscribe.

This will insert the dynamically generated unsubscribe URL.


Insert an Unsubscribe link in the Simple email editor

To insert an Unsubscribe link in the Simple email editor, click on the Merge tags, search for Unsubscribe link, and click on it:

The inserted merge tag will be displayed like this once the email is sent:

How to write a custom text for the unsubscribe link?

You might want to change the text of the unsubscribe link to something else. To do that write the text of the link. For instance "Click here to unsubscribe".

Select the text and add a link from the top menu. Use the unsubscribe URL merge tag as your link –  {{person.unsubscribeURL}} 

Then click on Save.


What's the difference between {{person.unsubscribeLink}} and {{person.unsubscribeURL}}?

  • {{person.unsubscribeLink}} — inserts an unsubscribe link with text "Unsubscribe". It will generate the following HTML code <a href=“https://api.encharge.io/unsubscribe/...”> Unsubsribe </a> where the URL is dynamically generated for each person.
  • {{person.unsubscribeURL}} — inserts only the unsubscribe URL. For instance "https://api.encharge.io/unsubscribe/..." The URL is dynamically generated for each person. You will use the {{person.unsubscribeURL}}  if you want to use a custom unsubscribe text. I.e., if you prefer to use a different text, and not the "Unsubscribe" text, you will enter your custom text (for instance "Click here to unsubscribe from my emails") and then make this text a link with the {{person.unsubscribeURL}}.

Use the Link merge tag to insert a text with unsubscribe link, and the URL merge tag to only insert the actual unsubscribe URL. 


Further Reading

Unsubscribed People

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