Insert Unsubscribe Link

The Unsubscribe link is a dynamically generated link that allows your email readers to unsubscribe from your communication. 

Every email created in Encharge contains an automatically inserted Unsubscribe link in the footer of the email using the {{person.unsubscribeLink}} merge tag.

You can also manually insert an Unsubscribe link.


Insert an Unsubscribe link in the Drag and drop email editor

To insert an Unsubscribe link in the Drag and drop email editor, select the section where you want to insert the link, then click on the Merge tags and then select Unsubscribe link:

The inserted merge tag will have the following format:

{{person.unsubscribeLink}}

And will be displayed like this once the email is sent:

How to write a custom text for the unsubscribe link?

You might want to change the text of the unsubscribe link to something else. To do that write the text of the link. For instance "Click here to unsubscribe".

Select the text and insert a link from the menu:

From the pop-up select "Special links" > Unsubscribe.

This will insert the dynamically generated unsubscribe URL.


Insert an Unsubscribe link in the Simple email editor

To insert an Unsubscribe link in the Simple email editor, click on the Merge tags, search for Unsubscribe link, and click on it:

The inserted merge tag will have the following format:

{{person.unsubscribeLink}}

And will be displayed like this once the email is sent:

How to write a custom text for the unsubscribe link?

You might want to change the text of the unsubscribe link to something else. To do that write the text of the link. For instance "Click here to unsubscribe".

Select the text and add a link from the top menu. Use the unsubscribe URL merge tag as your link –  {{person.unsubscribeURL}} 

Then click on Save.


What's the difference between {{person.unsubscribeLink}} and {{person.unsubscribeURL}}?

  • {{person.unsubscribeLink}} — inserts an unsubscribe link with text "Unsubscribe". It will generate the following HTML code <a href=“https://api.encharge.io/unsubscribe/...”> Unsubsribe </a> where the URL is dynamically generated for each person.
  • {{person.unsubscribeURL}} — inserts only the unsubscribe URL. For instance "https://api.encharge.io/unsubscribe/..." The URL is dynamically generated for each person. You will use the {{person.unsubscribeURL}}  if you want to use a custom unsubscribe text. I.e., if you prefer to use a different text, and not the "Unsubscribe" text, you will enter your custom text (for instance "Click here to unsubscribe from my emails") and then make this text a link with the {{person.unsubscribeURL}}.

Use the Link merge tag to insert a text with unsubscribe link, and the URL merge tag to only insert the actual unsubscribe URL. 



Further Reading

Unsubscribed People

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