Insert Unsubscribe Link
Important: All of your marketing emails must include an unsubscribe link.
The Unsubscribe link is a dynamically generated link that allows your email readers to unsubscribe from your communication.
Every email created in Encharge contains an automatically inserted Unsubscribe link and Preferences link in the footer of the email using the {{person.unsubscribeLink}} and {{person.managePreferencesLink}} merge tags.
We have 3 different Unsubscription merge tags:
- Unsubscribe from category - the subscriber can unsubscribe from a specific email category only. Unsubscribing using this method sets the field value for the email category to "Opted out" meaning that the person is only unsubscribed from the category. The merge tag to insert unsubscribe from a category link is: {{person.unsubscribeLink}}
- Unsubscribe from all emails - the subscriber can directly unsubscribe from all emails from your company (except transactional emails). If you use this tag, the "Unsubscribed" field value of the person who unsubscribed using this method will be set to "true", meaning that they can't receive any emails from you (except transactional emails). The merge tag to insert unsubscribe from all emails link is: {{person.unsubscribeAllLink}}
- Manage communication preferences - This leads to the current Communication Preferences page, where the subscriber can choose which email categories to unsubscribe from. Note that a person can also re-subscribe to categories using the communication preferences page.The merge tag is: {{person.managePreferencesLink}}
Insert an Unsubscribe link in the Drag and drop email editor
To insert an Unsubscribe link in the Drag and drop email editor, select the section where you want to insert the link, then click on the Merge tags and then select Unsubscribe link: 
The inserted merge tag be displayed like this once the email is sent:
How to write a custom text for the unsubscribe link?
You might want to change the text of the unsubscribe link to something else. To do that write the text of the link. For instance "Click here to unsubscribe".
Select the text and insert a link from the menu:
From the pop-up select "Special links" > Unsubscribe.
This will insert the dynamically generated unsubscribe URL.
Insert an Unsubscribe link in the Simple email editor
To insert an Unsubscribe link in the Simple email editor, click on the Merge tags, search for Unsubscribe link, and click on it: 
The inserted merge tag will be displayed like this once the email is sent:
How to write a custom text for the unsubscribe link?
You might want to change the text of the unsubscribe link to something else. To do that write the text of the link. For instance "Click here to unsubscribe".
Select the text and add a link from the top menu. Use the unsubscribe URL merge tag as your link – {{person.unsubscribeURL}}
Then click on Save.
What's the difference between {{person.unsubscribeLink}} and {{person.unsubscribeURL}}?
- {{person.unsubscribeLink}} — inserts an unsubscribe link with text "Unsubscribe from category". It will generate the following HTML code
<a href=“https://api.encharge.io/unsubscribe/...”> Unsubsribe </a>where the URL is dynamically generated for each person. - {{person.unsubscribeURL}} — inserts only the unsubscribe URL. For instance "https://api.encharge.io/unsubscribe/..." The URL is dynamically generated for each person. You will use the {{person.unsubscribeURL}} if you want to use a custom unsubscribe text. I.e., if you prefer to use a different text, and not the "Unsubscribe from category" text, you will enter your custom text (for instance "Click here to unsubscribe from my emails") and then make this text a link with the {{person.unsubscribeURL}}.
Use the Link merge tag to insert a text with unsubscribe link, and the URL merge tag to only insert the actual unsubscribe URL.
The same applies for {{person.unsubscribeAllLink}} and {person.unsubscribeAllURL}} and {{person.managePreferencesLink}} and {{person.managePreferencesURL}}.