Action - Add to Facebook Audience

This action adds a person to a Facebook Ads Audience. 

When a person is added to this step, we send their email to Facebook. Facebook then tries to match the email to any of their users. If a match exists, the person will be added to your Audience.

Connecting Facebook

Before you can use this step you need to connect your Facebook account to Encharge. To do that go to your apps, select Facebook, click on "Continue with Facebook" and log into your Facebook account.

Note that you can currently have only one Facebook account connected to Encharge.

Alternatively, you can connect to Facebook directly from the step. 

How to set up Add to Facebook Audience step?

The step allows you to add a person to an existing Facebook Audience or to a newly created Audience.

Add a person to an existing Custom Audience

Start by selecting your Ad account. 

You will see a pre-generated list of all of the available Ad Accounts in your Facebook Manager listed in the following format:  Business name (as written in your Ad Account setup) > Ad Account name

Then, select the Custom Audience – only compatible Custom Audiences will be available for selection. Encharge supports Custom Audiences created from customer lists.

Note that Facebook only allows access to the following types of audiences:

  • Created directly from a file
  • Created using third-party data
  • Values pasted into the input field manually via Facebook interfaces
  • Created via an importer

If you don't see your audience in the dropdown, it means that Facebook does not allow third-party vendors like Encharge access to it.

Save the step and connect it to at least one trigger step.

Add a person to a new Custom Audience

First, select your ad account. You will see a pre-generated list of all of the available ad accounts listed in the following format:  Business name (as written in your Ad Account setup) > Ad Account name

Then, click on the "Create Custom Audience" link at the bottom.  Chose a name for the new Custom Audience and click Create:

This will create a new Custom Audience in the selected Ad Account.

To finish the setup select the new Audience from the Custom Audience dropdown and save the step:

Finally, make sure the step is connected to at least one trigger step:

If you'd like you can review and manage your new Custom Audience from the Audiences page in your Facebook Ads Manager:

Create a new Custom Audience directly from Facebook Ads Manager

You can also create a new Facebook Custom Audience directly from your Facebook Ads Manager.

To do that use the Customer list type for your Audience and import a list with one contact (a random or test contact). This will essentially create an empty Custom Audience that you can use in Encharge. 

However, we advise that you use the "Create Custom Audience" link in Encharge as explained in the previous section to ensure that your new Audience is compatible with Encharge.

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