Filter - Has Visited Page
This filter allows you to put people into different paths in a Flow based on whether they have visited a page that meets your conditions.
For this trigger to work, you must have the Website Tracking Code installed on your website. Otherwise, Encharge won't be able to track page visits and this step will not work.
You can use the following conditions:
- Does not contain
- Starts with
- Is exactly
For instance, if you'd like to filter people that visit your pricing page you could set the condition to be exactly "yourwebsite.com/pricing"
Using UTM parameters
UTM parameters are additional link parameters that allow you to track the performance of your marketing campaigns across different channels.
The "check for UTM parameters" option enables you to refine the page targeting of this filter with UTM parameters. In that case, a person will be filtered based on whether they visit page with those UTM parameters. In that case, note that a person needs to visit a page that has all of the UTM parameters.
Connecting the step
Once you're done with the filter conditions, save the step and connect the "Has visited" and "Has not visited" links.
Note that you don't need to connect both of the links.