How do events work in Encharge?

Once Encharge starts receiving events from your product, you will be able to see them on the activity feed on the Dashboard, as well as the activity feed of the user profiles and on the Event management page.

Testing an event

To test events, you can send a test event to Encharge. All API, JavaScript, and Segment events look in the same way in the activity feed except for the icon - Segment.com has the Segment logo icon, while the rest have a generic icon.

What an event looks like in the activity feed

When you click on the More button, you will unveil additional information about the event, including the event properties and their values:

Event management

The Events page (also known as Event Management) lists all events that have been received in your Encharge account. You can see additional information about the event, such as the number of events received, event properties, flows and segments that use the event, and others. You can also manually create events on this page, even before an event is received. You can do that to show to your developers what events need to be coded.

Using events in flows

To use events in flows to automate different things, you need to use the Event Trigger or the Segment Event Trigger. These triggers will add a person to a flow when the person performs the event in your app. For instance, you can connect the Event Trigger to a Send Email action step to send an email every time a new user signs up for your app.

Using events in emails

Each event sends properties with their values that you can later use to personalize emails in Encharge. You can use event properties as dynamic merge tags in emails. 

For example, a "Trial started" event might have the "Trial end" property, which contains the end date of the trial of the user. If you want to include this date in an email, you can insert a merge tag that looks something like this: {{event["trial.created"].lastCreated.properties.trialEnd}}. Don't worry, you don't have to write these merge tags manually. Encharge offers an automated merge tag generator. To insert an event merge tag, open an email to edit, click on "Merge tags", then select the object "Events" and set up the event merge tag:

When this merge tag is inserted, it will dynamically populate the trial end date of the user, so each user gets a personalized email with their trial end date.

Next article: Choose what events to track