Emails Overview
Create a New Email
There are three locations in Encharge that you can create a new email from: The Emails page. From the Send Email Action Step in a Flow. And when creating a Broadcast Create a new email from the Emails Page Think of the Emails page as the email manager of Encharge. To create a new email click on the blue plus button at the bottom leftFeaturedWhat are Emails in Encharge?
Emails are a critical part of the marketing automation in Encharge. They are available under the Emails page in your account - https://app.encharge.io/emails Emails are used in only Flows. In Flows, emails are used through the Send Email Action Step. You attach an email to the step, and people receive the email once they reach that step. (https://storageFew readersDuplicate, Edit, or Archive an Email
To Duplicate, Edit, or Archive an email, go to the Email's page and click on the three dots in the top right of the email: You can also access that menu when selecting an email from the Send Email Step or when creating a Broadcast: Duplicatе email Duplicated eFew readersOrganize Your Emails With Folders
If you want to keep yourself more organized, you can organize your Emails with folders. By defaults Emails have the following tabs to help you sort and filter your Flows: The "In use" shows all email currently in use in Flows. What are folders? Similar to other types of items in Encharge (like Flows, Broadcasts, and Segments) Emails can be organized into Folders. Folders areFew readersUnsubscribing from Emails and Email Categories
All of your marketing emails must include an unsubscribe link. To insert an unsubscribe link in an email you need to add a merge tag. To do that in the drag and drop email builder, select the section where you want to insert the unsubscribe link, click on Merge tags, then select one (or more) of the unsubscribe merge tags – "Unsubscribe from category", "Unsubscribe from all categories", or "Manage Preferences". That merge tag will generate a liSome readersSend Transactional Emails
★ Transactional emails are only available on the Premium plan. Transactional emails are automated system emails sent from one recipient to another. The most common uses included account notifications and transactional activity like password reset, account confirmation, order confirmation, event notifications, and others. Transactional emails do not require a mailing address and unsubscribe link (//help.encharge.io/article/121-iFew readersEmail Metrics
Encharge provides a set of valuable email engagement metrics for all of your Flows and emails. To access your email metrics go to the Metrics page from the top navigation bar. Encharge provides the following email engagement metrics: DeFew readersDo I Need an ESP or Amazon SES/Sendgrid to use Encharge?
No. All email sending is handled by Encharge. We have a partnership with the leading email infrastructure provider – Amazon Web Services (AWS). Because email sending is a huge part of marketing automation, we handle everything around emails inside the platform. This means we provide managed deliverability for our IPs. You do not need a separate Email Service Provider (like Mailchimp or ActiveCampaign) or an Amazon SES/Sendgrid/Mailgun account to send emails.Few readersCan a Person Receive the Same Email More than Once?
In Flows, by default, people can receive an email only once. This is to prevent over-emailing people if a Flow is not configured correctly. If you'd like them to receive the same email more than once, you can enable that option in the Send Email step. Just switch on the "People can receive email more than once" option. With Broadcasts, you can send the same email repeatedly.Few readersSet Email Preview with PreHeader text
What is Email Preview? The preview text is a short message that displays below or after the subject line in many email clients, such as Gmail and Outlook. It's like a teaser that gives more info about the email. It's important to note that email open rates increase when you use a preview text. Here is an example of how emails look with and without Preview. Notice how the preview is added just after the email header. With this tool you can write captivating teasers to capture the atFew readersTranslation of unsubscription process and Communication Preferences Page
How to translate the unsubscription page. To do that, go to Settings → Categories → Customize Communication Preferences and Unsubscribe pages. You will see all of the translatable snippets grouped into pages. Note that you want to keep unchanged the dynamic merge tag categoryName (or any other merge tags). This will populate with dynamic information, for example, the nameFew readersFlow Metrics
Encharge provides a set of valuable flow engagement metrics for all of your flows separately and individually. To access your flow metrics click on the Metrics page from the top navigation bar and select Flow Metrics. Flow metrics can also be accessed through any flow from the bottom right menu bar. (httFew readers
Email Builders
Build a Basic Email with the Drag and Drop Builder
The Drag and Drop Editor is a fully functional HTML editor that allows you to build visual emails and complex layouts. However, building a basic email in it doesn't have to be complex. View here for a full-size image. First, complete all of the fieldSome readersBuild a Basic Email with the Simple Email Builder
The Simple email editor allows you to create plain text emails – the type of emails you'd create when writing an email manually from Gmail or a similar email client. The required fields on top are the same as the Drag and Drop Editor: Email name – this is only visible by you. Subject line. From email – the email that your users will see. Note that you can use diFew readersInsert Unsubscribe Link
Important: All of your marketing emails must include an unsubscribe link. The Unsubscribe link is a dynamically generated link that allows your email readers to unsubscribe from your communication. Every email created in Encharge contains an automatically inserted Unsubscribe link and Preferences link in the footer of the email using the person.unsubscribeLink and person.managePreferencesLink merge tags. (https://storage.crisp.chat/users/helpdesk/website/59a1fae2e3Few readersTrack Your Email Links with UTM Tags
UTM parameters are additional link parameters that allow you to track the performance of your marketing campaigns across different channels. Encharge can automatically generate and append your email links with UTM tags. This feature works for all of your emails, including both emails in Flows and Broadcasts. To enable UTM tracking go to your Settings → General (under the Emails section) or click this link: https://app.encharge.io/settings/email/general (https://app.encharge.io/settings/Few readersCreating reusable blocks in the email builder
You can create reusable blocks in the drag and drop email builder. You can use these blocks across your emails and save time. For example, you can save your email header and footer as reusable blocks. To create a reusable block open the drag and drop email builder and design your block. Then, select the row you'd like to reuse and click on the Save icon as shown below: Enter theFew readersEmbedding HTML in emails
You can embed HTML widgets in emails using the drag and drop email builder. To do that: Create a new email using the drag and drop builder. 2. Drag and drop a row in the email Add an HTML block from the right sidebar. (https://storage.crisp.chat/users/helpdesk/website/6cd0034d5c065c00/Few readersUse a Custom Font in Your Emails
Encharge enables you to add and use a custom Google font in your emails. Note that the support of custom web fonts in email clients is extremely limited across email clients (please read the last section). How to add a custom font from Google Fonts Scroll down for a video guide. To add a custom font from Google Fonts go to your email settings page at https://app.encharge.io/settings/email and click on the blue plus sign at the bottom left. ThFew readersGenerate unique email content with the Magic Writer and AI Autocomplete
The Magic Writer is an AI-assisted email writing tool that you can use to create powerful emails that are tailored fit to your needs. With this, you have the capability to generate subject lines, email outlines, whole emails, and even rewrite existing subject lines. Our free AI-based subject line generator is based on the Magic Writer's technology. However, while the free generator has a limit on the number of results you can get, ourFew readers
Email Personalization
Merge Tags
Merge tags (also known as dynamic tags) can be used to insert dynamic content into emails, subject lines, and some Flow steps (for instance, when you're creating a new task in HubSpot). Merge tags allow you to create highly personalized campaigns and journeys for your leads, users, and customers. How merge tags work Encharge automatically generates merge tags for all of the default person fields (like Name, Company, Country, etc.), as well as any custom fields you create in your account.Few readersDefault Merge Tag Values
Default merge tag values work as a fallback when the value of the merge tag is empty. In the example below, we have a merge tag for First Name, and a default value of "friend". person.firstName default: "friend" If a person does not have a first name, they would be addressed as "friend" instead. Adding default values to merge tags Some merge tags like First Name are automatically inserted with a default value, but most of them are not. You can manually add a default value to eaFew readersLiquid Merge Tags
Sending personalized emails to your subscribers allows you to add a personal touch to your automated messages. Encharge uses Liquid, a dynamic templating language built by Shopify. Liquid allows you to insert personalization in your emails, display dynamic content, and use data from people in your account in automation flows. You can read below to get started, or check out the Liquid docs by Shopify. Personalizing with people's datSome readers
Broadcasts
Create a New Broadcast
Note that you need to verify your email address before you can send a broadcast. To create a new Broadcast, go to the Broadcasts page, click on the blue plus (+) button at the bottom left, and select "Add Broadcast". Enter the name of the Broadcast in the pop-up fieldFeaturedWhat are Broadcasts?
Broadcasts are one-off newsletter email campaigns that you send to your whole audience or a Segment of people. You can send a Broadcast instantly or schedule it in the future in your time zone or the person's time zone. Here are some of the use cases for Broadcasts: Announce a new product feature. Promote your latest blog post. Send your latest discount or promotion campaign. Send a quick website/product status message. Follow-up wFew readersNavigating the Broadcasts Page
The Broadcasts page is where all of your Broadcasts live. The sidebar contains a handy tab that shows all of your Broadcasts and your Broadcast Folders. The main section includes a list of the Broadcasts with their names, status (Draft, Scheduled, Sent), quick-view Metrics (Delivered, Open Rate, Click Rate), sending time, creation date, A/B tFew readersOrganize Your Broadcasts with Folders
If you want to keep yourself more organized, you can organize your Broadcasts with folders. What are folders? Similar to other types of items in Encharge (like Flows, Emails, and Segments) Broadcasts can be organized into Folders. Folders are collections of Broadcasts that you can create to manually group relevant Broadcasts. Creating a new Flow folder To add a new foFew readersWhat's the Difference Between Broadcasts, Flows, and Emails?
Broadcasts Broadcasts are one-off email newsletter campaigns that you send to your whole audience or a Segment of people. It's an email that you send instantly or schedule in the future. Broadcasts are created with a four-step interface: 1. Audience, 2. Email, 3. A/b Test (option), and 4. Review. Further reading: What are BrFew readersHow to resend a broadcast to un-opens
This article will show you how to resend a broadcast to people that haven't opened the original broadcast. Step 1: Create a segment of people that have not opened the original broadcast You have to create a segment of people that have not opened the email in the original broadcast. To do that go to the People page and Add a new Segment. You have to add two Email Activity conditions. One to filter all peopFew readersMetrics of Broadcasts
Emails sent via Broadcasts are now separate from that of the Emails page after we release the improvement for the feature. There is also a slight change in how the metrics of the broadcasts are viewed. There are three ways to do this and they are: 1. Check the Metrics tab of the broadcast. Metrics can be viewed within the broadcast itself. To do this, go to the Broadcasts page, click on the specific broadcast you would like to check the metrics of, and select the Metrics tab. See the screenFew readers
Email Deliverability
How to improve Email Deliverability and Performance
Encharge has best-in-class deliverability. We take extra care of our email sending infrastructure to ensure the best deliverability for you. Some of the measures we take: Our system monitors delivery, bounce, unsubscribe, and spam rates to prevent abuse. Cold emails are not allowed on Encharge. All of our mail servers are regularly checked to make sure they are not in email sending blacklists. All new and trial accounts are manually verified to ensure they are not sending spam, phishinFew readersAdd and Verify Your Email Address
In order to send emails in Encharge, you need to verify your email address. You can send emails from multiple email addresses as long as you verify each one of them. While verifying your email address will be enough in most cases, we highly encourage you to verify your whole domain name. If your domain has a DMARC set up, you need to verify your domain, not just an email address. Apart from that, verifying a domain nameFew readersFree Email Validation
Encharge is the only marketing automation platform in the world that comes with free built-in email verification. Every email address you add to your Encharge account gets automatically verified, that way keeping your account clean and your sending reputation in a perfect state. What does "free" exactly mean? Free means free. This feature is available on all Encharge accounts and all plans. Whether you have 100 contacts or 100,000 — all of the email addresses in your account will be automatiFew readersDeliverability and Email Sending Best Practices for New Accounts
Switching to new marketing automation or email marketing tool is a big deal. It is a bit like changing your domain name. You need to devise a thorough strategy and establish your sender's reputation gradually. Following the suggestions in this article can help you build your email sending reputation and improve your deliverability. Most common mistakes new users make It's natural to see lower open rates if you're moving from a different provider. This will almost always happen when moviFew readersDouble Opt-in Subscribers to a Segment
To enforce a double opt-in process for your contacts, you can create a Flow. To do that follow the instructions below. 1. Create your confirmation email Create a new email like this one and include the confirmation email link in it: For the confirmation link, you need a custom landing page like yourwebsite.com/subscription-confirmed thanking subscribers for confirming theFew readersEmails Not Sending - Troubleshooting Guide
If your Broadcast emails or Flow emails are not sending, follow the guide below to troubleshoot the most common issues. If this is your very first email to a larger audience it might take a little longer for the email to be sent. We have an approval process that can take up to 24 hours. This is to ensure that everything is fine with your email. We also have a throttling/warmup system in place which could lead to delayed email sending in your first couple of campaigns. You can read more abouFew readersTest Emails End Up in Spam or Display a Warning
You might have received an Encharge test email in your Spam folder along with a warning message similar to the one below: When your test emails land in Spam, usually it's due to one of the following reasons: The sender and the recipient have the same email address To fix this send test emails to another email address or set up email authentication (//help.encharge.io/article/1Few readersCan I Add Unsolicited Contacts to Encharge?
Encharge requires that all people in your account have willingly given you their email addresses, with the knowledge that they would receive emails from you. Usually, this happens when people sign up through a subscription form or become users/customers of your product or service. These contacts are considered solicited contacts. Are the people in my account solicited? That depends on how you have obtained their email addresses. People who signed up using a subscription form on your webFew readersCan I Warm Up/Re-engage an Old Contact List with Encharge?
Warming up (or re-engaging) a contact list is the process of sending one or more emails with the intention to clean up old and inactive contacts on that list. The process involves sending emails to grasp if the contacts still remember you and to create engagement with them like opens, clicks, and replies. We do not allow warm-ups of old contact lists with Encharge. Large dormant email lists tend to contain many outdated email addresses. Sending emails to an outdated email list often leadsFew readersMy Emails are Going in the Promotions tab – What Should I do?
The "Promotions" tab is a Gmail-specific feature. As Google states: "Gmail automatically groups and highlights emails in the Promotions tab that people are most likely to engage with." Further clarifying: "These are not ads and happen automatically based on a number of factors." Google launched its Gmail tabs feature in 2013. Today there are solid statistics available about the behavior and adoption of users that debunk some of the myths and misconceptions about the Promotions tab: EmFew readersWhat are Spam Reports and How to Reduce the Spam Report Rate
Overview What are spam reports? How do contacts report an email as spam? How can spam reports affect your account? What are some of the reasons for high spam report rates? What are some of the best practices for avoiding high spam report rates? IMPORTANT: The points contained in this article are general advice only, and the exact reasons for why your Encharge email messages may be treated as spam is unique to each customer.PopularEmail Throttling (Delayed Email Sending) for New Accounts
All new Encharge accounts go through a process called "email throttling" or delayed email sending. The first email you send in your new Encharge account (regardless of how you send the email — through a Flow or a Broadcast) will be sent with an intentional delay. Encharge aims to deliver your emails as quickly as possible, however, we are employing email throttling as a means to warm up your email domain, improve your email sending reputation, and your overall deliverability. Sending a blast toFew readersYour 2024 guide to Google & Yahoo’s 2024 Requirements
In this Article Introduction Requirements Please don't hesitate to send us a message at email protected for further guidance. Introduction In the ever-evolving world of digital communication, companies like Google and Yahoo are constantly refining their inbox practices to ensure optimal user experience and security. Recently, these tech giants have announced new sender requirements for email communication. Although theseFew readersBounced Emails – Hard Bounce vs. Soft Bounce
Overview What is a high email bounce rate? Soft Bounce vs Hard Bounce What causes emails to bounce back? How to reduce your email bounce rate? What is a high email bounce rate? Before we talk about how to reduce your email bounce rate, we should set the baseline for what’s considered a high bounce rate. An email bounce rate is the percentage of your emails that bounce back as undeliverable. Email bounce rate is calculated by taking the nSome readersInvalid Email Addresses
Overview What is an invalid email address? Are invalid emails dangerous? How do invalid emails end up on your list? How to deal with invalid email addresses? What is an invalid email address? Invalid email addresses are addresses that cannot or should not receive emails. For example, invalid emails that cannot receive emails include: Incorrect formatting, like typos and syntax errors The email address doesn’t exist The mailbox is full aFew readersList Maintenance Practices
List Maintenance A quality list consists of highly engaged subscribers who look forward to your emails. These subscribers have willingly opted in to receive communication from your brand and are eagerly awaiting your next messages. However, maintaining such list requires strict opt-in control, regular list checks, and campaign management 1. Double Opt-In Double opt-in provides an extra layer of verification. Each new subscriber has to veFew readers
Snippets - Recurring and Reusable Blocks
Snippets allow you to create reusable content blocks that can be inserted into any email. You no longer have to update each individual email, simply update the snippet and changes will reflect across all emails that use the snippet. Create a Snippet Go to Emails All Snippets (https://s3.amazonaws.com/helpscouFew readersAdd an Email Domain
In this article, we'll explain how to add your email domain to Encharge and improve email deliverability. Why add an email domain? Please note that from 31 Jan 2024, adding a domain name is mandatory to send emails in Encharge. This change is due to Gmail and Yahoo's new email-sending policies. If you haven't verified your domain name before this date, your email sending will be paused. Other benefits of adding a domain name include: Remove the "via encharge-mail.com" notice. AuthenFew readers