Trigger - New Mailchimp Unsubscriber
This trigger will add people to a Flow when they are unsubscribed from a Mailchimp audience.
Note that using this trigger will automatically unsubscribe the person from Encharge as well and it's not possible to turn this off. Only use this trigger if you want to unsubscribe people from Encharge.
Before you can use this trigger you need to connect your Mailchimp account to Encharge. To do that go to your apps, select Mailchimp, click on Connect and log into your Mailchimp account.
Note that you can currently have only one Mailchimp account connected to Encharge.
Alternatively, you can connect Mailchimp directly from the step.
How to set up New Mailchimp Unsubscriber trigger?
- Select a Mailchimp audience. The first audience is selected by default.
- Click on Save.
Map the fields from your Mailchimp account to fields in Encharge. On the left side, are the Mailchimp fields automatically populated. On the right, you can map the fields in Encharge.
Note that you don't need to map all of the fields, but make sure that the Mailchimp email field is mapped to an email field in Encharge in order to identify the people.
Encharge will automatically map common fields like email, name, etc. to default fields in Encharge.
The "Subscriber's Current Status" is mapped to the Unsubscribed field in Encharge. It's not possible to change this field as Encharge automatically detects if a person has unsubscribed from Mailchimp and will change the Unsubscribed field in Encharge to "True". You don't have to do anything extra to unsubscribe a person in Encharge.
Other Mailchimp fields will be mapped to newly created custom fields in Encharge with the naming structure of "Mailchimp.Custom Field":
You can review the newly created fields on your Custom Fields page under the Mailchimp tab:
If you'd like to re-map the fields of the step, click on the step in the Flow builder and then click the Map Fields tab on the right:
- Finally, click on Save.
If I unsubscribe a contact to an audience with the Mailchimp's API, will they enter my Encharge Flow via this trigger?
Example use cases
Remove tags from Mailchimp unsubscribers
Connect the New Mailchimp Unsubscriber to a Remove Tag action and select the tag you'd like to remove.
Remove Mailchimp unsubscribers from a Facebook audience
Automatically remove Mailchimp unsubscribers from a Facebook audience. Connect the trigger with the Remove from Facebook Audience action step and choose the desired audience.