Stripe Triggers

Overview

Before you can use these triggers, you need to connect your Stripe account to Encharge. To do that, please follow the Stripe Integration Overview article.

Stripe triggers

Encharge supports 12 different Stripe triggers. These triggers will add a person to a Flow in Encharge when the billing action is performed.

Trial Started - Triggers when a trial is started
Trial Ends - Triggers X days before the trial ends, exactly when a trial ends, or X days after a trial ends. You can select the number of days in the trigger.
Trial Converted - Triggers when a Stripe trial ends and the user is converted into an active Subscription.
Trial Expired - Triggers when a Stripe trial ends but isn't converted into an active Subscription.
Subscription Activated - Triggers when a subscription is activated.
Subscription Past Due - Triggers when a subscription is past due (Payment failed).
Subscription Reactivated - Triggers when a subscription is reactivated.
Scheduled Subscription Cancellation - Triggers when a subscription is scheduled to be canceled.
Subscription Canceled - Triggers when a subscription is canceled.
Subscription Expanded - Triggers when a Stripe subscription is expanded.
Subscription Contracted - Triggers when a Stripe subscription is contracted.
New Stripe Payment - Triggers on new Stripe payment.

How to use Stripe triggers?

With the power of Stripe triggers you can automate your whole Customer Subscription Journey. For example:

Trial Started

You can use the Trial Started trigger to send Onboarding Emails.

Trial is Ending

You can use the Trial Ends trigger to send Expiration emails X days before the ending of the Trial.

Important note:

The Trial Ends trigger will start an automation regardless of the customer's paying status. Even if the Customer has converted to a subscription, the trigger will execute nonetheless. To handle this, add a Check Condition step after the trigger as follows:

Make sure the Check Field condition is set as the Field that represent the Customer's Subscription Status.

Welcome New Customers

With the Subscription Activated trigger, you can create a welcome sequence for your new Customers.

Subscription Cancelled

Using the Scheduled Subscription Cancellation trigger, you can track any new cancellation and take action quickly. In this case you can send them an email asking for Feedback, but there are many other possibilities such as: send yourself a Slack notification, notify your HubSpot sales team to attempt Bring-back, etc.