Flow Metrics

Encharge provides a set of valuable flow engagement metrics for all of your flows separately and individually. To access your flow metrics click on the Metrics page from the top navigation bar and select Flow Metrics.

Flow metrics can also be accessed through any flow from the bottom right menu bar. 

Available Metrics:

  • Goal Conversion Rate – The percentage of people who have completed a goal out of all people who have entered the flow.
  • People who entered flow – Total number of unique people who entered the chosen flow.
  • People who completed goal in flow – Total unique people who completed goals in the chosen flow.
  • Delivered – Total emails successfully delivered.
  • Opens – Total % of unique email opens delivered for the chosen period.
  • Clicks – Percentage of people that clicked out of all delivered emails for a given period.
  • Click-through Rate – Percentage of people that clicked out of all people that opened your emails for a given period.
  • Replies – Total number of people who replied to your email(s). You need to have the "Track replies" option turned on in the Send Email trigger step to see this metric.
  • Unsubscribed – Total number of people who clicked the Unsubscribe link in the email(s).
  • Bounced emails – a bounce in email marketing terms is an automated message from an email system, informing Encharge that the message has not been delivered. Learn more about Bounced emails in this article.
  • Skipped –   A person is skipped in one of the following cases: 1. The recipient has unsubscribed; 2. Email address is invalid; 3. The recipient has already received this marketing email.
  • Spam reports – the number of people that have manually reported your email(s) as spam. People that report your email as spam are automatically unsubscribed. Note that as a general rule of thumb this number should be lower than 2 for every 10,000 delivered emails. A high number of spam reports can lead to your account temporarily or permanently suspended.
  • Email clicks – A list of the links in the email(s) with the number of unique and non-unique clicks per link for that time period, as shown below.

Flow Metrics Options

You can view metrics for all of the emails in a specific Flow by choosing the Flow from the first dropdown: You can also select more than one Flow simultaneously:

The last dropdown allows you to select the timeframe:

The Custom timeframe gives you more flexibility over the specific timeframe, allowing you to specify a custom start and end date, as well as how the metrics are grouped. The possible groups are: by Day, Week, or Month.

Exporting metrics

You can export the currently visible metrics by clicking on the "Save as PDF" button at the top right.

View People

If you hover over any metric chart you'll see a pop-up button called "View People":

Click on the button for a quick overview of people who were tracked for the given metric (personal data is removed from example):

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